3 Golden Rules to Drive Traffic to Your Website
Author: Adam Khan
When running an online store, one aspect of the online business process that always requires attention is driving more traffic to the site. More traffic = More Sales. It’s as simple as that. So what can you do?
1. Do your research . The internet makes searching for competitor information and keywords quick and easy so there’s no excuse. If you already have an online shop, have a look at your most popular keywords on Google Analytics and think of how you can maximize those keywords in the copy writing content of your website or on offline marketing material. If you are setting up a store for the first time, check out your closest competitor’s and evaluate their product offering, geographical location, marketing communications and price. Identify your positioning in order to differentiate yourselves from the competition.
2. Link Building . By linking your website to other websites (especially those within your industry sector like fitness equipment , sports equipment etc) you can increase your site popularity and therefore your positioning on popular search engines. If you are associated with any governing bodies or associations you can link yourself to these sites to add credibility as well as increasing page rank. Type competitor url's into search engines to find out who they are linked to and register with those sites if appropriate.
3. Utilize Free Web Tools : There are various free web tools available to improve your search engine ranking as well as measuring web traffic. If your business lends itself to local trade, you can register with Google’s Local Business Centre which will help you reach customers via Google maps and web search. Google’s web master tools can help you understand how your website interacts with Google allowing you to address issues and improve site performance. Google Analytics is a free tool to help you track traffic to your site from geographical region to identifying which online source your traffic is streaming from.
Article Source: http://www.articlesbase.com/marketing-tips-articles/3-golden-rules-to-drive-traffic-to-your-website-721763.html
When running an online store, one aspect of the online business process that always requires attention is driving more traffic to the site. More traffic = More Sales. It’s as simple as that. So what can you do?
1. Do your research . The internet makes searching for competitor information and keywords quick and easy so there’s no excuse. If you already have an online shop, have a look at your most popular keywords on Google Analytics and think of how you can maximize those keywords in the copy writing content of your website or on offline marketing material. If you are setting up a store for the first time, check out your closest competitor’s and evaluate their product offering, geographical location, marketing communications and price. Identify your positioning in order to differentiate yourselves from the competition.
2. Link Building . By linking your website to other websites (especially those within your industry sector like fitness equipment , sports equipment etc) you can increase your site popularity and therefore your positioning on popular search engines. If you are associated with any governing bodies or associations you can link yourself to these sites to add credibility as well as increasing page rank. Type competitor url's into search engines to find out who they are linked to and register with those sites if appropriate.
3. Utilize Free Web Tools : There are various free web tools available to improve your search engine ranking as well as measuring web traffic. If your business lends itself to local trade, you can register with Google’s Local Business Centre which will help you reach customers via Google maps and web search. Google’s web master tools can help you understand how your website interacts with Google allowing you to address issues and improve site performance. Google Analytics is a free tool to help you track traffic to your site from geographical region to identifying which online source your traffic is streaming from.
Article Source: http://www.articlesbase.com/marketing-tips-articles/3-golden-rules-to-drive-traffic-to-your-website-721763.html
About the Author:
Adam Khan www.Argos-Sports.com Get Free Links From UK Largest Free Online Articles Directory www.Search-Article.co.uk
Adam Khan www.Argos-Sports.com Get Free Links From UK Largest Free Online Articles Directory www.Search-Article.co.uk
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